txtIntroThank you for taking the time to participate in this marketing research study. This research aims to understand your preference for automotive product features. Participation is voluntary, and you may refuse to participate, and/or withdraw at any time, without penalty or loss of benefits. You should be able to complete the survey in about 20-25 minutes.
There is no right or wrong answer to any of the questions – we are simply interested in your opinions. This study is conducted by faculty in the marketing department at Ohio State University to better understand consumers. Your involvement will help us develop new methods for product design that ultimately helps firms to be more responsive to customers like you.
Your answers to the survey questions are completely confidential. We will only use the information for research purposes and your answers will not be specifically linked to you in any way. Your de-identified information may be used or shared with other researchers without your additional informed consent. Although every effort to protect confidentiality will be made, no guarantee of internet security can be given as, although unlikely, transmissions can be intercepted and IP addresses can be identified. We will minimize any risks by removing any information that could identify you (e.g., user name) from the data file before any data analysis is conducted.
For questions, concerns, or complaints about the research, or if you feel you have been harmed by study participation, please contact Greg Allenby at allenby.1@osu.edu. For questions about your rights as a participant in this study or to discuss other study-related concerns or complaints with someone who is not part of the research team, you may contact Ms. Sandra Meadows in the Office of Responsible Research Practices at 1-800-678-6251.
By starting to read and fill out the survey, you are consenting to be a participant in this research.
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